According to miao bin, secretary general of China construction sanitary ceramics association, China exported 1.15 billion square meters of ceramic tiles in 2013, an increase of 5.3% compared with 2012. The average unit price for exports was $6.88 per square meter, up 17.6 percent from 2012.

The increase in output and exports has also promoted a significant increase in the benefits of the industry. It is reported that in 2013, the main business revenue of more than 1,400 construction pottery enterprises in China was 383.1 billion yuan, which increased by 17.43% compared with 2012, and the profit increased by 24.55%. According to miao, this shows that industrial enterprises have made significant progress in product quality and enterprise efficiency.

In 2014, the ceramic industry entered the second high-speed growth stage

The industry entered the second high growth stage

Since 2004, the output of construction ceramics industry has achieved double-digit growth, and this high-speed growth trend has continued until 2011. Since 2012, the industry's output has dropped to single digits, and in 2013, the output growth rate of 7.8% remains in single digits. Miao bin believes that the development of the industry has entered the second high-speed growth stage from the high-speed growth stage.

Although the growth rate of the industry slowed down, the sales of the whole domestic construction pottery industry showed a trend of hot in 2013. To this, miao bin thinks, this benefits from the prosperity of real estate industry, promoted the development of building pottery industry to a great extent.

And from the perspective of the development of regional industry, according to MiaoBin, the development of the central region speed significantly higher than that of the development of the eastern coastal areas, "with the rise of the Midwest in recent years, and the central and western regions of people's living standards improved speed is accelerated, the Midwest investment growth is significantly higher than the east coast over the last two years."

In terms of export, miao bin said that the average unit price of the export of ceramic products rose to double digits in 2013, which also indicates that China's export of ceramic products has been transitioning from the past low secondary products to medium products. "in fact, this inflection point has already started to appear in 2011."

In fact, not only the export market began to change to Chinese products, the domestic market also began to quality, development, the industry enterprises product effect is more prominent. According to miao, in the association's survey, the profit growth of most quality enterprises was higher than the average growth rate of the industry.

"In the market sales in 2013, the channel has an obvious downward trend, and the regional agent is gradually developing in a flat direction." China building health ceramics association deputy secretary-general Yin hong introduces, from the industry overall development point of view, the concentration of quality is getting higher and higher, and the industry polarization trend is becoming more and more obvious, the market and low-end market also have very broad development space.

Yin hong said that from the sales of ceramics in 2013, the proportion of engineering channels in the total sales of enterprises is gradually increasing. With the comprehensive implementation of refined housing by real estate developers, the proportion of refined housing in commercial housing will gradually increase. This new change will also prompt ceramic enterprises to adjust their sales strategies and vigorously develop engineering channels.

Rising production capacity intensifies competition in the industry

In 2013, the market of jiantao industry was booming, which also promoted the development of upstream industry of jiantao industry. It is reported that in 2013, the sales volume of two enterprises, guangdong keda electromechanical co., ltd. and foshan henglitai machinery co., LTD., exceeded 1,000 sets, and the sales volume of the whole industry was about 1,300 sets, which also meant that the industry added at least 200 production lines in 2013.

The 200 production lines have a capacity of about 1 billion square meters, and if all of that capacity is released in 2014, it bode well for more competition, Mr. Yin said. He advised companies not to blindly build new lines this year. "if the company is developing well and has less than four production lines, I suggest adding one to achieve low scale effect in the industry," he said.

In the first half of 2014, the industry will continue to continue the development trend of the second half of 2013, and in the second half of 2014, the ceramic tile manufacturers may face fierce market competition.

For the direction of the industry in 2014, it may not only face more fierce competition, but also the task of energy conservation and emission reduction. Miao said that at present, the state attaches great importance to the environmental protection of the ceramic industry, and hopes that the ceramic industry can maintain a healthy and stable development on the basis of environmental protection standards. "The state is tightening its grip on environmental protection. More than 200 enterprises with slight pollution in Beijing will be shut down this year, and all cement enterprises will move out of the city in 2017." Miit leaders attach great importance to the environmental protection of the ceramic industry and have asked the association to consider how ceramic companies will survive and develop during the 13th five-year plan period, said miao.

From the perspective of national environmental protection efforts, energy conservation and emission reduction have been related to the rise and fall of the industry and the survival of enterprises, and how to achieve enterprise transformation and upgrading, to "two-oriented" enterprises transformation, will become particularly critical. Companies must pay attention to environmental protection issues, dare to invest in energy conservation and emission reduction, and raise the added value of products, so as to realize the simultaneous progress of environmental protection and efficiency, said miao.